So if you’ve read my bio or have done a little online sleuthing about yours truly over here, you already know that I am an actress, model and voiceover artist as well as a passionate coach! I’ve always had a thing for teaching and it seems no matter what I do at some point I’m going to be in front of a room sharing that information with others. My work in the entertainment industry is no exception, and for years I have run workshops and spoken to groups of enthusiastic newbies about how to break into the biz! And that’s exactly what the workshop is called ?
Recently it occurred to me to do the same thing for new coaches, therapists or anyone looking to add coaching to their existing business. These are the exact same steps I go through with my private clients to take them from frustration and overwhelm to success, clarity and confidence.
1. Get Clear on Your Specialty
This is something I finds almost all new coaches and therapists have a huge amount of resistance to. But trying to make clients out of the entire world is ineffective, exhausting and costly. Trust me, there are enough people out there for you to help in one or two areas.
2. Prepare a Clear Client Intake Process
You have to know how you’re going to handle that consultation when the phone does ring and how to sign people up smoothly, easily and quickly. Having a step by step process gives clarity and confidence to both you and your prospective client. It makes it easy for You to talk to more people, and easy for them to say YES!
3. Start with a Mini One Page Business Plan
Unless you went to school for business this may not be your area of expertise but you absolutely need some direction. Start by writing a Mini One Page Business Plan WHO, WHAT, HOW, WHEN, NAME + NEXT STEPS, This will get you going and keep you on track.
4. Set A Budget – Both Time and Money
Yes, there are going to be start-up costs. Websites for one aren’t free, even if you do them yourself. There is a huge investment of time. There will be other expenses such as domain name registration (name.com is my favorite by the way!), business cards, maybe online listings, logo design etc. Don’t decide arbitrarily, do your research and set a budget. Try your best to stick to it but allow room for discoveries.
5. Do A Reality Check
“Let’s see what the reality of this situation Is….” is one of my favorite expressions. Because you never know until you get into the middle of something exactly how the next steps are going to go, what’s needed or how things will play out. Allow for some discoveries – it’s not about being right or wrong, it just seeing what is.
6. Plan Your Day
This is especially important if you work from home! It is so easy to get distracted and sidetracked with personal stuff, errands, the comfy sofa and of course the refrigerator. Use your favorite calendaring system, put everything in it and stick to it! Or, try my Daily Planner to keep you on track.
7. Make Marketing Easy
Yes, if you want clients you are going to have to get your message in front of people. That may be social media, speaking, writing or any other number of avenues, but start small and focused, and find an easy, step by step marketing process that feels good to you and creates the momentum you desire.
8. Be Professional & Organized
I know this should go without saying but I’m often surprised by what I encounter in the marketplace. Clients are looking to YOU for guidance & support. Take the lead and show up in a VERY BIG way!
Anything that CAN be done, anything that HAS been done, can be replicated! You can do this! But you don’t have to do everything at once.
Find a process that works for you, learn more where you need to, then grow and expand.
Owning your own business can be amazing! I hope this really helps you.
Would you love to avoid the pitfalls and fast track your business? I’ve created two distinct coaching tracks for business owners to help you achieve your desired goals.